By
Pau Roca

On Wednesday we had the pleasure of attending the successful debut of Zatro, the new online store specializing in fashion, accessories and footwear. And we say successful because when we got there you could hardly get in. The decoration is, by the way, also a success—a luminous and white space, small but very practical. From now on, it will work as the brand’s headquarters, including the offices and the warehouse.

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Located on a street off the Gràcia gardens, the store offers products from top brands including Herschel, Adidas, New Balance or Nike. In addition, Zatro has a brand of its own called Gaia, specializing in shoes. From what we could see, the store sells a wide assortment of t-shirts, boots, backpacks and accessories. But if Zatro’s physical store stands out for something, that’s sneakers, from the mythical Adidas Gazelle or Stan Smith to Le Coq Sportif’s R900 Chambray or Fred Perry’s Kendrick. The truth is that all the models we saw in the opening prove that the store will follow the guidelines of quality and good taste we expect.

Zatro has a brand of its own called Gaia, specializing in shoes.

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Zatro is an online project with a brand-new physical store. They were presented with the opportunity to open it and didn’t think it twice. Drop by Zatro or visit their online store here.