June 2014. A bar on calle Luchana. A group of strangers are talking about what they like doing. They fantasize with creating a common project that allows them to continue creating, learning and having a good time. How many ideals have been forged while having a beer?
Winter 2015. Calle Ribera de Curtidores. Alicia, one of the architects of the idea, and Marcos, the store’s manager, are chating at the door with a client. “Woody Metal, the store, is the project’s lung. We sell vintage furniture pieces and decorative objects from the 1950s and 1960s. The Nordic style stands out, from countries such as Sweden and Denmark”. Alicia and co. travel there to collect furniture and board it on a ship heading for Berlin, where the cargo is unloaded on a truck travelling to Madrid. Almost laughing, Alicia says that their latest cargo was 11 tons heavy. “Swedes are pioneers in furniture design, that’s why we admire their style so much. We now want to go to California, where very interesting things are happening right now. We’ll also stop at Las Vegas to get some of those wonderful neons. We love this job and have invented a new verb, “trazogar”, to describe what we’re doing.”
Woody Metal are lovers of design, defenders of “second love”, tailors furniture prototypes dreamed creators and promoters of the verb tragozar
Besides buying and selling vintage furniture, a concept they call ‘second love’, Woody Metal renovates pieces to give them a new life, hence the tag “furniture tailoring”. They are deeply involved in the design of wallpapers, both by them or by friends such as Ricardo Cavolo, Carlos Díez or María Escoté. Marcos just finished decorating wallpaper with a large cast of comic superheroes. At the back of the room there are samples with all types of designs: 3D dinosaurs, skyscrapers, impressionistic French parks invaded by security cameras… In this same room, exquisite red wooden table by architect Jan Bocan designed for the American Embassy in Stockholm works as counter for clothing. “When we find such amazing pieces, we say we have another Ferrari”. Alicia clarifies that Woody Metal has nothing to do with an antique. “Antiques shops are more baroque,” says Mark before hammering a chair.
According to Alicia, “there are many people around this project.” Woody Metal works closely with the Gunter Gallery and with a team of young restaurateurs who make real wonder with each piece they find. “We were not looking for a place in El Rastro, but we found this place and realized that it was here where we needed to be. But we wanted to have the most affordable prices in the sector. Also, this area gives us a traditional touch that we love. On Sundays late in the morning we give beer to customers and the shop becomes a little party.”
A sign at the entrance to the premises reads ‘Woody Metal, more wood! This is War’, referring to the train scene in the Marx Brother’s film Go West. Who could have guessed minutes before meeting in a bar in Luchana that that same summer afternoon they would declare a war on their dreams to make them real as the wood itself?
- Address: Ribera de Curtidores, 19.
- Timetable: Lunes cerrado.
- Type: Shop
- Website: http://www.woodymetal.com