Ariana Díaz Celma

The fact that Vinçon, the famous design shop, has this name is just a coincidence. No member of the Amat family, current owners of this store, has this last name, but Mister Hugo did. It only takes a couple of questions to our eldest: “Do you remember Regalos (gifts) Hugo Vinçon, on 96 Paseo de Gracia?” The answer will be: “Of course.” In 1934, the shop took up just a little part of the space it occupies now, but they have been annexing neighbouring shops over the years. Jacint Amat was one of the first employees of Vinçon. Later on, his children, grandchildren and other family members started working there and ended up owning the business.

But it wasn’t until 1967 that the store changed its philosophy to become what it is today: one of Barcelona’s most representative and charismatic shops. They left conventionalisms aside and bet on a more risky offer ?contemporary design home-ware. Since then Vinçon has been presenting and displaying the most innovative lines in interior design, from decorative objects to lamps, bathroom, kitchen and dinning room furniture. The same family is in charge of supervising weekly the work of new designers and deciding whether or not to include them in their list. To top things off, the shop occupies a building declared Architectonic Patrimony of Barcelona. Where else would you exhibit and sell the latest design trends?

The store also features the Sala Vinçon, a room with design exhibitions.


  • Address: Passeig de Gràcia. 96 Barcelona