By
Cecilia Díaz Betz

Sonar keeps surprising us proposals that go beyond pure profits, thus forging even more a name at the forefront of international forefront music, digital art and new technologies. During the festival days, there are also hundreds of activities with a strong experimental character, related to innovation, research and creativity. New in this 21st edition and consolidating a more conceptual and didactic line, we will be able to enjoy a much mature and wider Sónar+D. Sónar+D represents the evolution of the festival’s professional and new media areas, which presents a series of activities based around the same central theme: making the relationship between creativity, technology, mobility, innovation and business more visible and accessible. It is becoming an event with organically integrated into the Sónar festival with a reinforced range of activities, positioning the festival as a dynamic hub of creative technologies beyond their natural music and new media territory.

Sónar+D is divided into four areas: a congressional area with more than 30 conferences, round tables and workshops; an exhibition area featuring 80 projects in the MarketLab and the AppCafé spaces, as well as in showcases, demos and product presentations in the already classic SonarCinema, which is also included in this area; a third area, divided into scenarios for a Live Performance includes concerts and new media facilities; and finally, the ??networking area with Meet the Expert as the central core activity with 125 experts from the creative and technological industries coming from 18 countries. They will take part in 26 conferences and 24 customized professional coaching sessions. Among the more than 100 companies participating in the congress and exhibition areas are: Kickstarter (USA), Fabrica (IT), MIT Media Lab (USA), Universal Everything (UK), CANADA (BCN) or littleBits (EE.UU).

Among the most cutting-edge technological projects, Sónar+D exclusively presents the European premiere of CLOUDS, an interactive documentary that anticipates the future of cinema for Oculus Rift, the amazing virtual reality glasses recently acquired by Facebook that have become the gadget of the year and that will be available to the public at Sonar. It also highlights the world premiere of Oval, a digital alternative to Hang, an instrument of worship whose creators, Ravid Goldschmidt (IT / IS) and Alex Posada (ES), have evolved into a music controller that seeks to build a community of users.

Other activities include the presentation of Playmoss, an event to introduce the tool and to announce improvements to it. It will be on Saturday 14 at 16:00.

Click here for the full program.