In recent years, the partnership between fashion and music has yielded very good results. Music festivals and clothing brands are more united than ever and we no longer see unusual to clothing and accessories brands among the official sponsors. The latest case is the much publicized new ‘affair’ between the Sónar, International Festival of Advanced Music and New Media Art of Barcelona and ??Bershka. On the occasion of the 21th edition of one of the world’s most important festivals, the firm has announced it will sponsor the event for the first time as a denim brand. The SS14 lookbook fits the sponsorship perfectly since the proposals are ideal for a total festival look. Tribal prints and boho-style garments to experience a hot and edgy Sónar 2014!
Within the festival site, Bershka runs a stand dedicated to the world of denim. Several activities will be carried out, among them an exclusive collaboration with designer Gori de Palma and Miguel Mellinas from Jarapa Jarapa, who will customize clothes to then give them away among attendees. What’s more, the brand has designed an exclusive, limited edition necklace that you can get if you’re attending the festival and participating in one of their actions. To know about what is happening during the festival, Bershka offers followers the B-SCENE blog, a tool to be informed about contests, artists and the festival’s program, and the different activities the firm has prepared for Sonar. Very important: the hashtag #meetmeinsonar will be your guide for everything Bershka has planned for the occasion.
But this is not all. Bershka is full of surprises and this Sónar 2014 it has also decided to join forces with the good2b team. The question is simple: Would you like to win a Bershka total look? Prove your skills with photography and selfies. Bershka’s stand at Sonar has a wonderful and attractive photofloor. If you take a picture there and follow the instructions, you could win the prize. It’s simple:
– Like this article
– Comment it with a sentence that expresses why you should go to Sónar and include your email
Watch and participate! See you at Sonar 2014.