“Space and the environment in which we evolved has a direct influence on the way we live and work.” Under this premise, Katty Schiebeck (interior designer) and Ruben Ortiz (photographer) founded, two years ago, Somewhere I would like to live, an acclaimed excellent architecture and interior design blog. Schiebeck and Ortiz show us the wonders around the world and make us desire again and let sighs. The blog also demands the contemplation of beauty, an abstract notion that is essentialin our day to day lives. Perhaps the secret to their success, in addition to their criteria and action based on art, aesthetics, the power of the visual, the harmony of forms and the importance of light, is to be found on the fact that it is one of the few blogs that invite you to have a break and take your time to observe. Small and exquisite dosis of evasion.
Where did the idea for Somewhere I Would Like to Live came from and what’s the contribution of each of your to this project?
About two years ago we started the blog with the intention of collecting references and our tastes in architecture and interior design. The truth is that our only requirement was for it to be an unconventional blog; we wanted it to be more inspirational. We must admit we knew very well what it meant to have a blog; it is something that takes shape gradually. Our idea was to use the blog as a platform for showcasing our work as an interior designer and a a photographer. In no time the blog had a great impact. What started as something altruistic became the pillar of our work and a way to reach customers. This month we are publishing in magazines in France, Uruguay and China. This has been possibla thanks to ‘Somewhere I would like to live’, of course. Although we both take care of the content, Ruben is more in charge of the aesthetics, the photography, architecture and the photography of interiors. Katty is responsible for design and lifestyle pieces.
Any immediate or long-term plans?
The truth is that we have several things coming up and we don’t want to reveal them until they are ready. We want to be cautious and go slowly. Now Katty is working on a project in a building on Passeig de Gràcia that will soon be featured in Somewhere I would like to live. We will also launch a new section of interviews with important people in design and interior design. In the long run, we are starting to get obssessed with a paper format… We would also like to create the interior design studio to create projects that can also work as a multidisciplinary space.
How important are social networks in the projects, how they help or hinder?
I think no one conceives a blog outside social networks; for us it was the way to make it known to people. It is a great tool to get feedback on what you do and the best way to reach the public. In our case, the growth of platforms like Pinterest or Instagram has helped a lot due to our strong visual component. On the other hand, it requires a lot of time and dedication. It’s not just updating the blog, but also Facebook, Pinterest, Twitter, Bloglovin, Tumblr, Instagram… and each one in its own way.
Referents? Influences? What inspired you to create SIWLTL?
There was a magazine that was published between 1997-2004 named Nest: A Quarterly of Interiorswith pieces by people like Nan Goldin or Karl Lagerfeld, which featured eccentric yet exquisite interiors. The edition was wonderful, a real collector’s item. The Apartamento magazine is also a clear reference to many of us; it pioneered today’s lifestyle and interior design trends.
What is the importance of interior design?
It’s as important as anyone wishes it to be. For us it is a projection, an extension of ourselves. The space and the environment has a direct influence on the way we live and work. I think the blog has been so successful because share this idea.
I heard you saying ones that mainstream interior design proposals work better than more ‘underground’ ones. What are the differences between the two?
(Laughs). It’s not that there are differences, but it is true that the general public is familiar with more mainstream proposals and not so much with riskier proposals or approaches that aren’t commonly featured on most magazines and which are only welcome by a minority. We don’t follow that game and try to be true to ourselves and to our view of interior design, and I think this is precisely the reason why we are here today doing this interview.
Where do you start from when you have a new project?
Katty: Although I think sometimes I’m somewhat anarchic because I work with many references and mix many ideas, it is true that in all my interior designs I always look for an item that gives unity to the whole project and try to recover some of the identity of the space, although this is not always possible . In my case I’m lucky to work in a city with a great modernist heritage and I love being able to express that, either with a mosaic floor, a door, a molding… Then I start defining each of the spaces to adapt them to the customer needs and being very strict with the color palette we have chosen. I’m very picky about the aesthetic component, I like to think in pictures. I think everything that works in images should also work in reality.
What house, building or project in Barcelona would you choose?
I think we are unable to answer that question. Barcelona is a very well known city with a rich architecture. Far from wanting to make easy choices, a very good trip for both locals and tourists are the hallways of the buildings in the Eixample and Sant Gervasi. They are like little treasures hidden around the city.
What is the key to good interior design?
Light is definitely essential.
Of all the wonderful places that you have featured in SIWLTL, could you pick just one and explain why?
Another question that is impossible to answer (laughs). Even if we wanted to, it would be impossible to agree on one. For Ruben, a former men’s club turned into a home -living in a place like that is more than a dream-. For me, a story with happy ending.
Your favorite hotspots…
We cant wait to go to FABcafé on Balmes… I mean… What the hell is that?
A trip to remember?
The first time we visited Uruguay.
You can’t stop listening to?
Ruben: Farewell Transmission by Songs:Ohia.
Katty: Afterlife by Arcade Fire.
Many things should be banned, but banning is not good.
You never thought you’d end up…
Achieving what we have achieved…
What are you reading now?
Rubén: In the Shadow of Young Girls in Flower by Proust.
Katty: The history of art by Gombrich.
The last movie you have watched…
La Grande Bellezza.
* Photos by Cecilia Díaz Betz
* Furniture by AOO (Otrascosas)