By
Cecilia Díaz Betz

 “The way men are seen in photography, in fashion, and the way that men look at pictures of themselves has changed in recent years. It is a subject that has come into focus: The masculine image, a man’s personal style, changing attitudes to the male face and body.” This is how renowned Peruvian photographer Mario Testino begins his new book entitled SIR.A book featuring 300 photographs, many of them unpublished, that seek to define the allure of men.

his is how renowned Peruvian photographer Mario Testino begins his new book entitled SIR

SIR, published by Taschen in a limited edition of 1,000 autographed and numbered units, is his largest book to date and traces theevolution of male identity over the past three decades. Studio photos by Brad PittGeorge ClooneyJude Law and Colin Firth, as well as portraits of David BeckhamDavid BowieMick Jagger and Keith Richards. Testino observes masculinity in all its modern manifestations: through the dandy and the gentleman, the macho and the fey, the world-famous face to the unknown passerby. Get yours here.