If you have received at least one hit with the hashtag #MyCalvins, the worldwide success of the viral campaign for Calvin Klein is confirmed.
Over the past few weeks, Calvin Klein is revolutionizing social networks with the viral #MyCalvins, featuring selfies by celebrities and influencers wearing CK underwear.
Miranda Kerr, Chiara Ferragni, Iggy Azalea, Fergie, Trey Songz, Poppy Delavingne and Hanneli Mustaparta are some of the 100 influencers featured on the campaign, which coincides with the release of the collection Calvin Klein Dual Tone.
You too can join this initiative. Do you dare? Check out the gallery #mycalvins here.