Cecilia Díaz Betz

As Frank Sinatra said: “I wanna wake up in a city that doesn’t sleep and find I’m king of the hill, top of the heap…”

The New York Life lifestyle is about understanding every moment as a unique experience. Seagram’s, America’s gin par excellence, knows it firsthand.

New York is a fleeting, illuminated, hypnotic city, as unpredictable as the luck itself. It is said that Manhattan never stops, that no place sounds the same and that the atmosphere is unique. Cary Grant, James Dean and Audrey, who used to drink Tom Collins at the Astoria, also gave a good account of it at the time. Seagram’s condenses that casual elegance perfectly.


With over 100 years of experience, it is already a classic and its physical and spiritual headquarters couldn’t be anywhere else but in New York. That’s where the first speakeasies (underground cocktail bars) appeared during the Prohibition.

Now that summer is her, bar terraces are still filled with style, success, freedom, luck, destiny and elegance, Seagrams becomes the best choice to accompany those moments. You won’t need more than that. That’s the New York Life #SeagramsGin