By
Cecilia Díaz Betz

Pristine beards and mustaches are all the rage now. This hipster fashion that has conquered the faces of our lovers, boyfriends, brothers, brothers, cousins, friends and even that of the odd parent determined to look like when they were younger is now standard. However, this male trend, far from waning and falling into oblivion, is more and more present in our daily lives. Proof of this is the proliferation of male cosmetics firms with specific products for beard and mustache care.

Faced with so much on offer, suddenly the male beauty sector is now immersed in the classic postmodern dilemmas women had in the ’80s: What brand should I choose? What is the best product? Will I get free samples? What are they made of?

 Proof of this is the proliferation of male cosmetics firms with specific products for beard and mustache care

Don’t worry. Good2b is here to give you some advice in your search for the right product. With the mystical name of Santa Barba, this new brand seeks to escape the concept of beard as a trend or fad and to establish the healthy habit of taking care of men’s face and hair. However, the best about Santa Barba is that all its products are natural and organic, all made with organic ingredients that, under no circumstances, have been tested on animals. Santa Barba has beard, mustache and face care products including four aromatic oils, two handmade soaps made with two types of beer, and types of mustache wax. Its founder, Marwan Labban, was inspired by the care products in traditional barber shops, putting special emphasis on all products being manufactured here in a traditional way, taking care of raw materials and the composition of the entire range. No sooner said than done. More info here.