By
Cecilia Díaz Betz

You still haven’t seen Pull&Bear’s fashion film to present its FW14 collection? One more time, British filmmaker Liam Gleeson is in charge of this fashion film that somehow wants to pay homage to iconic filmmaker Ingmar Bergman. The key to the film lies in the wonderful location, the Swedish island of Fårö, Bergman’s former residence and the scenery of many of his films. Gleeson has made a surreal and fragmented visual treaty to the rhythm of “The Way We Are” by Kate Boy, which contrasts with the wonderful natural sites.

British filmmaker Liam Gleeson is in charge of this fashion film that somehow wants to pay homage to iconic filmmaker Ingmar Bergman.

Gleeson’s evocative film for Pull&Bear features models Vasylchenko Antonina, Grace Van Gastel, Gosse and Malcolm Arthur Lindberg. The video completes the FW14 campaign, which is added to the lookbook signed by Xevi Muntané, with hairstyle and makeup by Karim Belghiran and styling by Alberto Murta. Pull&Bear’s FW14 campaing reveals the keys of this grunge season.