Ariana Díaz Celma

This is a call for all city dwellers needing to disconnect this summer. If you don’t have a village to go to in summer to take a break from pollution and the hustle and bustle of big cities, you can become the adoptive son of a little town thanks to Aquarius. The aim of the campaign named Pueblos is to boost tourism in forgotten Spanish villages worth rescuing. You will enjoy discounts in bars and restaurants, leisure and lodging. We love the idea, especially given the hard time we’re going through.


The Sra. Rushmore agency is responsible for the TV spot you can watch below these lines. The chosen towns don’t have more than 2,500 inhabitants and they will welcome with open arms those city slickers who feel a tremendous void in summer for not having a small town to go to.

Aquarius has launched a special website for the occasion (click here) where you can register and get your application for adoption. The website includes a series of s with a legend describing it for you to choose the one that best fits your liking. In August, Aquarius will release more applications and TV spots to tell about the experiences of the first people adopted.

We’re already looking for a  to enjoy our holidays this summer!