Ariana Díaz Celma

Established in 1900, former mattress store La Colchonería is one of the Born’s most emblematic stores. However, it was closed to the public for more than 15 years now. Entrepreneur José Ajo felt in love when he first saw the place with its old glass door and hanged the open sign. Now La Colchonería is the new Pour Toi boutique. Although both names coexist harmoniously on the door, the old mattress store has become a female clothing and accessories store.

Barcelona’s most chic and trendiest neighborhood continues welcoming upmarket boutiques

Barcelona’s most chic and trendiest neighborhood continues welcoming upmarket boutiques, always housed in places full of history that are brought back to life. We have no doubt Pour Toi will enter your top 10 list due to its expertise and the quality products it offers. This is the fourth Pour Toi store José Ajo opens in Catalonia, the first one in Barcelona. His career dates back to 1994, when he opened the first Pour Toi store in Gava. Since then, his goal has been to dress women well with quality garments and also offer advice to customers.

In this new store you will find clothes and accessories from national and international brands including Max Mara, High, High Lombardini, Kennel & Schmengen, Alisy, Ma & Lo, Greymer and Yujoiramishi, among others. As for accessories, you will find exclusive items you won’t find anywhere else. All these wonderful brands are distributed on three floors. There is also a basement for events and exhibitions.


  • Address: Paseo del Born, 19
  • Timetable: M-S 11.30h - 21h | S Closed
  • Type: Shop
  • Website: Under construction