Here is yet another stunning collaboration between fashion and makeup. This time around, the couple is a safe bet: New York fashion firm Proenza Schouler teams up with cosmetics giant M·A·C. The result is a line of limited edition makeup you will wish to have right away.
Jack McCollough and Lazaro Hernandez aka Proenza Schouler commented about this new makeup line that they wanted to create something that could be used off the catwalk without breaking with the spirit of their firm. M·A·C emerged as a great choice for its close relationship with the fashion world, its many collaborations with other firms, artists and designers and, above all, for having been a great ally of Proenza Schouler for years. The photos for the campaign are the work of photographer Mario Sorrenti. A triangle in perfect harmony.
The capsule collection, which will be released during the month of April, seeks to highlight the natural beauty of women. It contains face powders, lipsticks, pro long-wear eye liners and lip pencils, nail lacquers and a 129SE brush, in a well-designed packaging in degraded colours inspired by Proenza Schouler’s SS10 collection.