By
Ariana Díaz Celma
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Under the slogan Where Art You, the underwear firm Oysho reinaugurated its flagship store on Gran Vía, 33, in Madrid, on October 25th. The shop became an ephemeral art gallery showing the illustrations of the 30 finalist of the competition for young designers launched on Facebook and which had over 1,300 participants. The winner was Madrid-born illustrator Yeyei Gómez, and the prize, to design the firm’s Christmas postcards. The event was complemented with an acoustic performance by Annie B Sweet and the Dj session by DJ Natalia Ferviú. Cocktails and a great variety of cupcakes were served.

During the weeks previous to the event, 1000 gift cards were given away with a hidden amount (between 5 and 100 euros) that could only be used on this day at Gran Vía. Other attendants, in addition to customers with the Oysho Mystery Gift Card, were the other finalists, bloggers, and mass media representatives, to which Oysho presented the firm’s new collection.