By
Cecilia Díaz Betz

We’ve just discovered our new favorite men’s brand: Olow. We are completely in love with its wonderful look-book, which is set in Iceland’s spectacular nature, but also with its business philosophy and their FW15 proposals. It is true that this Viking blond they’ve chosen has contributed to the spell.

 We are completely in love with its wonderful look-book

Olow was founded in 2006 in Montreuil (France) by Mathieu Sorosina and Valentin Porcher. From the very onset, they wanted to set their brand apart by creating collections reflecting a simple lifestyle, without artifices. Also, their methods and production sites are within these parameters. In harmony with ethical values, proximity and independence, Olow’s products are made in a village in northern Portugal, in Braga, specifically in three family factories. Chapeau! As if this weren’t enough good news, Ollow also organizes exhibitions of emerging international artists regularly. More info here.