By
Cecilia Díaz Betz
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The legendary Lacoste polo shirt marked a before and after in sportswear and today it’s more present than ever. This revolutionary pique cotton garment characterized by its lightness and breathability is present in men’s wardrobes since in 1933 René Lacoste and André Gilier decided to join forces and create the iconic piece.

Modern Heritage Collection is a return to the roots of the firm

Recalling this heritage and French style, this season Lacoste has decided to look back and launch a sporty collection also featuring classic garments with a modern touch. Modern Heritage Collection is a return to the brand’s roots, a stylish collection with nautical inspiration that renews its classic clothes and incorporates a modern style of sporty elegance.