Ariana Díaz Celma

During the latest Bread&Butter in Berlin, we met Mina Kwag, the founder of the mobile case company Rabito. We told you about the brand a fews ago (click here to learn more). Although it was founded very recently, the brand’s products are being imitated everywhere. We talked with the creator of such an original idea?

Why the name Rabito?

It sounded unique and very cute. I still think it’s a good choice.

It’s a relatively young firm?

Yes, it was born in 2011 and so far we’re doing well.

There are copies of Rabito cases everywhere!

Yes, that’s true, and that is a problem? However, the quality is completely different. Copies are made with silicon and they get dirty easily. Rabito cases are made with a different material. That’s the reason why Rabito cases are a bit more expensive.

You are releasing more and more products?

Yes, we began with iPhone cases, then came the supporting tale for also cleaning the screen and putting away in-ear headphones. We also manufacture iPad cases and now we’re working on stoppers for wine bottles also featuring our signature rabbit ears.

Your favourite hotspots in Seoul?

The Horgdae area, known for its urban art and music scenes. I also love the Iteawon reestaurant and the Sinsa ara with tons of nice shops and coffees.

You can’t stop listening to?

Classic music.

You never thought you’d end up?

Nothing, I always do the things I like as they keep coming up?

good2b means…

Enjoying the present moment.