By
Cecilia Díaz Betz

Oysho, one of our favourite low cost lingerie and casual wear brands, has just opened a brand new gigantic flagship store in Barcelona, located right in the city’s shopping area (Paseo de Gracia, 13), a privilege spot that is the beginning of Barcelona’s Golden Mile. The new store shows a completely renovated image, the work of renowned interior design studio Lázaro Rosa Violán.

Aesthetically, the main concepts of this new flagship are light and the color white. The Lázaro Rosa Violán studio sought to recover the essence of the building, modeling the space with materials such as marble, brick and glass. On the other hand, they wanted to add more artistic details reminiscent of an art gallery, strategically placing sculptures showing clear contrasts and the fusion of noble materials with different geometric shapes.

The Lázaro Rosa Violán studio sought to recover the essence of the building, modeling the space with materials such as marble, brick and glass

The 400 m2 store is presided over by a large industrial facade with a 6-metres-long LED screen that serves as a second skin and which screens all the brand’s campaigns. Inside, the layout consolidates the brand’s new image and shopping experience concept, with three floors devoted to different themes: the new beachwear collection at the entrance; the sleepwear and underwear collection on the first floor and gymwear on the third floor.




  • Timetable: L-S 10:00 - 21:00 | D Closed
  • Phone: +34 934 673 367
  • Type: Shop
  • Website: http://www.oysho.com/