The call of the urban wolves, this is the title of Bershka‘s FW14 campaign. The lookbook and the video show urbanite wolves, young girls and boys roam through forests with a thirst for new inputs, emotions and experiences. Ultra hipster and cryptic symbols from the other side? The city and technology immersed in a natural world that reminds us of the strange and mystical atmospheres by M83.
Bershka proposes urban, convenient and accessible trends albeit with mixed styles: bohemian and romantic garments combine with urban sport designs; sheer dresses combine with thick knit jackets and trekking-style boots. Grunge reminiscences, carefree looks and craftsmanship are still with us this season.
Both in the video and the lookbook, that mix of urban and nature is reflected by the de-contextualization of the ultra-hipster models in the Oma Forest (Basque Country), famous for the Ibarrola painted trees. The whole campaign is inspired by land art.