The campaign of Oysho’s new FW15 lingerie collection is a story inspired by the Bohemian city of Paris, more specifically, by the poet Charles Baudelaire. Model Larissa Hofmann stars in this story of light and beauty with the Baudelaire’s poem La Beauté.
Model Larissa Hofmann stars in this story of light and beauty with the Baudelaire’s poem La Beauté
Photographer Thomas Lohr manages to convey that beauty Baudelaire talks about through perfect, simple and serene images. The brand presents a lingerie collection characterized by silhouettes of relaxed sophistication and timeless basic shapes made with a mix of natural fabrics like cotton and lace. Black is reflected in the most subtle and sensual lingerie with new technical proposals, including network fabrics and lace. One of the great innovations for this season is new colors including eggplant, burgundy, mustard and brown for 70s inspired lingerie: high waists, triangular bras and low cut bodies are the new must-have of the season. Oysho bets for women who value harmony in the way they dress and simple forms and details.