By
Cecilia Díaz Betz

With the slogan ‘Life is a beautiful sport’, iconic brand Lacoste has just re-inaugurated its concept store in Barcelona, a real treat for Lacoste’s fans in Barcelona. This is a spectacular boutique that perfectly reflects Lacoste’s select universe, with over 400m2 of surface and located right in the heart of Barcelona’s shopping centre: Passeig de Gràcia, 51.

The boutique highlights Lacoste’s aim to offer a new Premium concept, and in this sense, Barcelona’s concept store is a wonderful place to soak up the brand’s identity. Prove of that is the spotless interior design, with classic, pure lines combined with high-quality, noble materials such as ash and oak wood and viroc panels, which the products and lends a strong character to the store. The decoration includes archive images, tennis rackets, golf clubs and corners devoted to Lacoste’s crocodile.

The boutique highlights Lacoste’s aim to offer a new Premium concept, and in this sense, Barcelona’s concept store is a wonderful place to soak up the brand’s identity

On the other hand, the store is broken down into several areas devoted to each of the brand’s collections—men’s, women’s and kids—, as well as the Polo Lounge, which holds the iconic L.12.12, and of course an area for accessories including footwear, eyewear, watches, perfumes and leather goods.

This concept store also boasts an ideal space for pop-ups to present special lines and limited editions, like the LT12 capsule collection that is currently on show. Click here for further info about collections and stores and follow the hashtag#LacostePdG51 to learn more about the opening.

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