By
Cecilia Díaz Betz

We recently told you about Oysho’s new proposals for this FW season. Delicate lingerie and sleepwear accompanied by a beautiful campaign starring model Larissa Hofmann and inspired by the Paris bohemia (more info here).

Hofmann remains the protagonist but now under the guidance of Goya award-winning director Kike Maíllo

The culmination of the campaign is the launch of a fashion film shot entirely in Paris. Hofmann remains the protagonist but now under the guidance of Goya award-winning director Kike Maíllo. La Beauté is the XII poem in Baudelaire’s literary classic The Flowers of Evil. Using these verses that explore the nature of aesthetics, Maíllo creates an intimate and artistic universe in a Parisian apartment. A sensual voice-over recites the poem and we are introduced step by step in a delicate and surreal world where the protagonist asks where beauty begins and where it ends. Watch it below these lines.