Here is a strange trio: What do Kenzo, filmmaker David Lynch and French water brand Evian have in common? The story starts with the first two, when, for the latest Kenzo fashion show, the acclaimed and controversial director contributed with his eccentric, imaginary world to create the show’s soundtrack and stenography. To the present, it was the darkest, most mysterious collection to date by KENZO’s creative directors Carol Lim and Humberto Leon. But this is not all: Evian launched a limited edition glass bottle in partnership with the fashion brand, which in turn has rescued some of the geometric patterns proposed by Lynch for the final design.
Evian launched a limited edition glass bottle in partnership with the fashion brand
The result is a colorful and special bottle that changes depending on whether it is full or empty thanks to the glass’ magnifying effect. Kenzo’s surrealist imagery merges with the universe in this unique Evian bottle. It will be launched in October in selected restaurants and stores worldwide. The piece combines the carefree philosophy, the youthful spirit and the constant movement that characterizes both brands. Pure water from the Alps charged with good vibrations!