Cecilia Díaz Betz

Fashion and music are closer than ever, as confirmed by H&M. The Swedish low-cost giant strikes again by launching a line in partnership with the Coachella music festival. After six years being a sponsor of one of the world’s most outstanding festivals and after the brand’s exclusive collaboration with Alexander Wang last season, they have decided to create a joint collection. Fans of the boho and country styles, of denim and flowers, stay tuned because this smells of fringes everywhere!

Boho style lovers, country, denim and floral prepare, this smacks of tassels everywhere to shake at concerts

H&M for Coachella includes lines for both men and women. The most expensive garment is 43€, so the retailer giant’s prices will remain the same. It draws inspiration from American culture and features blouses, tunics, lots of lace, prints and an unexpected return to bell-bottoms (get ready!). The collection is due out on March 9th and will be available in select stores around the US and in H&M online store. The rest of the world will have to wait until March 26th. And if you happen to go to the Californian festival, there you will find an H&M pop-up store with all the collection available.