Paris-born Dimitri Coste is a photographer and film director. His highly interesting work is an extension of his three passions: motorbikes, music and fashion, alongside American icons. A good example is his recent Elvis series. Vans has named him the ambassador of the OTW AW 12 collection, which includes a sublime model by himself. The brand set up a spectacular pop up called House of Vans at the Bread & Butter, turned into a bar-café after the opening party with Luper Fiasci and Mod Def accompanied by Patta Sound. A place where you could enjoy delicious hamburgers, hot dogs and wafers while listening to an acoustic performance by the legendary Vans rider, photographer and musician Ray Barbee. The pop up store featured installations created by the VANS OTW advocates: Dimitri Coste, Chris Kong and Eric Elms.
When did your collaboration with VANS started?
Two years ago, when VANS was working on the book Stories of Soul? I did a chapter because I’m a VANS fan. My European touch was perfect to round off the book.
How does a photographer and film director give his personal touch to a pair of sneakers?
I’m not a graphic designer, but I think I have a taste for clothes. I’m quite vain. Designing shoes was a challenge for me. However, as a collector, I already imagined what my VANS would look like if I had the chance to design them. I’ve tried to express all my influences: fashion, photography and vintage motorbikes races.
Which were your first pair of VANS?
A Slip Ons with red and white stripes that my mother bought me.
And the first ones you bought with your own money?
Grey Chukka with black sole.
Where does your work and VANS converge?
I’m a staunch VANS fans and it’s only natural that our paths would cross one day. And California, where the brand was born, is part of my inspiration.
Have you done something for Vans OTW as an artist?
Yes, I worked on a light sculpture for their first launch in Los Angeles. Each time I try to do something different that expresses my work as an artist.
What are you working on now?
I’m focusing on photography and on directing TV commercials. My last Project was for Biothem. I’m now shooting a short film for Person.
What is your favourite hotspot?
My backyard. I love inviting my friends over for barbeques. I also love the Argentinian restaurant Anahi.
You can’t stop listening to?
Brigitte Bardot, Growlers, Hanni El Khatib and Mustang.
Caps without shade.
You never thought you’d end up?
Doing what I’m doing. I never make plans, I’ve quite freestyle.
Going on a cruise with a band.