Ariana Díaz Celma

Fernando Garcia de la Calera runs TheConcrete Co, Madrid’s mecca for denim tailoring. After a long time devoted to fashion and design, he has created his own workshop in Malasaña, which offers all kinds of denim garments. He dyes fabrics, manufactures buttons and rivets and even puts labels by hand ??one by one. Of course, the decor is also yours, made with used materials.

The key to its success is a direct contact with the client, who participates at all times in the creation process, and the use of top quality, organic materials. Jeans, shirts, jackets or dresses are custom made for it to look perfect on you. All materials come from USA and Japan, countries with a widespread denim culture.

Thanks to TheConcrete Co you can now have your perfect denim clothes. We are more than thankful that hand-made denim culture has finally reached this latitude!


  • Address: C/ Marqués de Santa Ana, 28 Madrid