Ariana Díaz Celma

The history of fashion brand Carhartt Work In Progress (Carhartt WIP) dates back to the early ’90s, when founder Edwin Faeh gave the starting signal for the exclusive distribution of the brand in Europe, which to that date was only available in North America.

A new flagship store located at a wide and wonderful place of 90m2 in Gothic Quarter

In 1997, the brand specializing in work clothes, designed, remodeled and adapted to modern life, opened its first store in London, and since then it has grown exponentially. Today Carhartt has flagship stores in more than 60 locations and Carhartt WIP is present in more than 2,500 stores worldwide. The latest addition is in Barcelona, where the brand has just opened a third store.

This new flagship store is located in a beautiful and open 90 m2 space, right in the heart of the Gothic Quarter. The reform was carried out by Andrea Caputo, a well-known Milanese architecture studio. The space’s original walls have been preserved, along with the Chilean pine floor, creating a beautiful contrast to the SS16 Carhartt WIP collection already in the store.



Two Piet Hein Eek ceiling lamps located in the center give light to a perforated brass table and to the cashdesk. The latter is decorated with a camouflage pattern made by the Italian artist Duccio Maria Gambi. In addition, the walls boast two neons created by Pietro Sanguinetti, plus skate boards created by Carhartt WIP. Downstairs there are three fitting rooms, each of which integrates a floor lamp by Andrea Gianni and an aluminum stool by Piet Hein Eek.