Ariana Díaz Celma

The fashion brand Burberry’s latest campaign is a celebration of the best British art and creativity.

It features a combination of original artwork by artist Luke Edward Hall and the wonderful portraits of great fashion photographer Mario Testino.

The campaign (watch a video below) starts Edie Campbell—which is also celebrating a decade of collaboration with the firm—and Turner Callum, together again to work for Burberry. The campaign shows the collections for men and women presented in January and, as a novelty, this is the first time Burberry is used as a single name, replacing the Brit, London and Prorsum lines.

Edie Campbell y Turner Callum, are reunited for the second time to participate in a Burberry campaign

Luke Edward Hall created a series of lively and colorful illustrations, extolling the clothes’ different textures and layers, using different techniques and materials such as watercolors, chalks, pastels and acrylics. On the other hand, he also hand-painted the background of some of the images of the campaign, combining blur painting with photographs, a technique used for the first time in a Burberry campaign. The collections refer to a combination of patterns and textures influenced by British artists and musicians and to British history as well, with The Patchwork bags as a highlight. More info here.