By
Cecilia Díaz Betz

The Bershka Young Designers Project is celebrating the 4th edition of an interesting project that focuses on new collections created by new talented young artists and designers and on visual works that reflect its philosophy. This time around they have travelled to the Far East to work with Japanese artist Mana Morimoto. Her meticulous work using thread as the main protagonists and her particular use of color, fused with audiovisual languages, turned her into the best candidate to take over her predecessor Dina Lynnyk.

The Japanese artist represents us his particular world at this facility, which builds adapting images of everyday life, taking photographs on the street or on the internet

This new installation signed by Mana Morimoto will be on show starting from January 19 in the shopping windows of Bershka stores in 14 countries including Spain, Japan, UK, Turkey and Italy, among others. The Japanese artist represents her particular world, which she builds by adapting images of everyday life, taking photographs on the street or from the internet and creating a parallel world embroidered with colorful threads. The concept and realization combines screens and threads, a very interesting mix of traditional craftsmanship and modern technology. Watch the making of ofBershka Young Designers Project’s 4th edition and learn more about the artist.