By
Cecilia Díaz Betz

American Vintage’s simplicity and sophistication has marked its steep rise to success over the past decade.

The new store is smaller but includes the best of the brand’s elegant and flawless style

That adventure that started with founder Mickaël Azoulay’s travels inspired t-shirts has become a global player. American Vintage is now opening a third store in Barcelona, at the Born (Argentería, 6), a strategic location indeed, as it is one of Europe’s trendiest historic centres with a lively atmosphere during the day and at night and dozens of exclusive and select stores scattered around its cobbled streets.

The new store is smaller but includes the best of the brand’s elegant and flawless style. Sober yet elegant, the natural light that fills the store highlights the clothes. This is American Vintage’s 10th store in Spain. More info here.

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