By
Ariana Díaz Celma

Today we present Safura, a new accessories brand that has conquered us with its strong and distinctive character. Safura’s proposals are a breath of fresh air as they bring us ​​all the vibrant essence of the African continent, merged with more urban and cosmopolitan trends, This is indeed an interesting and successful mix of tradition and African aestheticm with urban-wear as the great differentiating factor.

 Today we present Safura, a new accessories brand that has conquered us with its strong and distinctive character

Safura creates accessories that don’t go unnoticed; accessories with clear African roots that are both very versatile and urban. Safura has just released Mozambique Editions, a SS15 collection that includes a simple but very gimmicky selection of sandals, bags and unisex bags that will mesmerize you by the force, the explosion of colour and the expressiveness of their African prints. Safura’s is a successful formula: simple, minimalist patterns that don’t go out of fashion combined with the recognizable vitality if prints. Behind this project is the overactive cultural manager Tania Adam (Maputo, Mozambique, 1979), who has joined forces with the GAS agency to create and shape Safura and RAMag, a new media specializing in contemporary African culture to discover Africa through its most urban and cosmopolitan culture.