To celebrate the World Oceans Day, Adidas and Parley launched a limited edition of the iconic sneaker Ultraboost. The 50 available Adidas x Parley models are made with recycled polyester and gill net. The prototype on the picture is made with the coastal plastic waste from the Maldives and illegal deep-sea gillnets retrieved by partnering organization Sea Shepherd during the Icefish Operation, chasing illegal hunters for 110 days along the African coast.
Adidas x Parley is the first Adidas model made by the plastic gathered from the ocean
Parley, an organization that raises awareness about the fragility of the oceans, signed a collaboration with adidas in April last year and since then the brand has supported their education and communication activities and their Plastic Ocean Program, which aims to put an end to plastic pollution in the oceans through A.I.R – Avoid, Intercept, Redesign- actions. Besides being a great idea to save the ocean and all the endangered species due to illegal hunting techniques, adidas used a very innovative and revolutionary production method called Tailored Fibre Technology which allows unique footwear designs tailored to meet the individual needs of each athlete.
Adidas is giving away 50 pairs to anyone around the world through an Instagram competition. This initiative is also supported by Real Madrid’s coach Zinedine Zidane, who is also inviting everyone to support the Plastic Ocean Program.