By
Cecilia Díaz Betz

Over the past few days we’ve been getting inputs about Ok Go’s music video for ‘Upside Down & Inside Out’. It is indeed a surprising visual delicacy that fits perfectly with the band’s style. This isn’t the first time OK Go launches an incredible, ultra-viral video. What are you waiting for? Press play and enjoy!

 

Amazing, isn’t it? Now you may be wondering where the trick is. Well, there isn’t one, and that’s where the magic of it all resides. This video was recorded in zero gravity inside a flying plane and then completed with a painstaking artisanal effort. This is reason enough for us to give it top marks, also because of the aesthetic and the execution—exquisite, spotless, magic. This music video is necessary to renovate the audiovisual spectrum with good ideas. Watch the making of below.