If you know anything about Kiehl’s, you know Mr. Bones, the life-size teaching skeleton and Kiehl’s icon who appears in all their stores. The original Mr. Bones skeleton is the actual human skeleton used by founding family member, Aaron Morse during consultations to educate patrons on various ailments. Today, Mr. Bones represents Kiehl’s pharmacy heritage, commitment to customer service, education and science.
This summer, Kiehl’s is celebrating Mr. Bones with an interactive online and in-store project encompassing celebrity partners, a charitable donation, and customer interaction. They have partnered with 13 creative icons, and each was given free rein to design and build his or her own Mr. Bones, which will be on display at the seven New York metro-area Kiehl’s stores, June 2 through July 14th.
Kiehl’s worked with Alicia Keys Costello Tagliapietra, David Chang with Steve Keene, Desi Santiago, Frank Kozik, Kenny Scharf, Nathan Sawaya, Olek (Agata Oleksiak), Padma Lakshmi, Tats Cru, Timothy White, Terry Richardson and Zach Galifianakis.
On the official Kiehl’s Facebook page you will be able to customize your own Mr. Bones and win a price worth 1000 USD. Make sure to enter starting tomorrow.